Thursday, December 14, 2006

Sony, Levis, Citibank and Kitply

lets talk about some of the good ads ive noticed during the last few days of my otherwise limited TV viewing:

FIRANG
  1. 'Feel' campaign by Sony (corporate) : great idea, excellent execution, the right amount of attitude and the pretty girl in the end makes it a delightful viewing, again and again
  2. 'Make it yours' by Levis: once again a great idea, great execution and brilliant soundtrack (superstition) makes it another current favorite of mine

OUR OWN

  1. Citibank Relationship Officer: 3 executions: a) jogging girl b) father, feeding c) man, cooking. based on a wonderfully universal insight and carried out smartly...a bit too smartly, my girl-friend says (she didnt get it in one go...what do you guys think)
  2. Kitply, plank falls over a dug road and the world uses it: the benefits of the ply told in an interesting story

maybe you guys can share your list....cheers!

m

2 comments:

blaiq said...

I like the Levis commercial too. Haven't caught the Sony one yet.

IMHO, thought the Citbank commercials could have been better executed - though I really like the insight. The father feeding one seemed like a bit of a leap in the script. Just my thots.

meraj said...

yeah...guess you are right on those points about citibank.