Thursday, January 4, 2007

MTV Wellness Index

In case anyone fancies a read, here is a link to the MTVNI Study, released Nov last year.

Quite interesting, esp the contrast in happiness b/w developed and developing nations. Indian youth emerged high on happy and religious - which leads me to question the role of faith and spirituality in context of our diverse communities. The other thing that struck me as really cool, was how young Indians are thankful for family support - allowing them to explore avenues and challenge traditions without breaking out of the mould completely. Exploring in a safe circle, I call it. From that, I get that for people like me (20 something urban Indians) religion and family isn't as restricting as it was for our parents. Any thoughts?

BTW if anyone has the complete copy of the report, I'd love to get my hands on it

7 comments:

meraj said...

happiness of a nation is a direct function of its economic status. since our country is at the 'take-off' stage(borrowing from Rostov) and things will only get better & better, the citizens are having a whale of a time (specially the young)

am skeptical about the religion bit of the study...i feel that in this age 'ease of getting information' and everything becoming clearer (scientists are already at the brim of coming up with a 'Theory of Everything' which was dream of Einstein)religion will be a passe very soon...and i'd be a happy man then (read Richard Dawkins for further exploration of the subject)

of course, one can't deny the importance of 'sometimes irritating, sometimes helpful' parental wings around us when we are young...

cheers!
m

Kaj said...

ofcoz agree on eco status: famous quote about the first sign of a healthy economy being happy ppl on the streets or sthg to that effect.

i often disagree with the patronizing male attitude prevalent in India but perhaps this is a function of breaking away from norms - I do find that increasingly younger people in India r taking risks and doing their own thing instead of basking in the safety of our parents - n from that perspective the support of urban indian parents becomes all the more important.

on a diff note, what about young ppl in call centres.. i rd a great article about it recently- how it affects freedom, spend and changes in attitudes amongst the youth in smaller cities. will try to find a copy.

pooR_Planner said...

Try this link...
www.mtvnetworks.co.uk/wellbeingstudy for more details about the 'Well Being' Study.

www.mtv.com/thinkmtv/research
You'll find a PDF version of a very interesting 'Just Cause' study by MTV

More MTV Research in this link
www.mtv.com/thinkmtv/about/research.jhtml

IQ, any idea how to send a hyperlink in the comment box

blaiq said...

Coincidentally, the Christmas Special issue of The Economist has an article on happiness, how to measure it and the science and economics behind it.

@ Meraj: According to studies the article quotes, while there is a direct link between how rich a country is and how happy its people are, there is a paradox. Affluent countries have not got much happier as they have grown richer over the past few decades. In fact, America and Japan "have barely budged."

The article and the editorial accompanying it can be found at these links :
Happiness (and how to measure it)
Economics discovers its feelings

You will need to a subscriber to access the above two articles. If you aren't, I can cut them out and mail them across. Do let me know.

@ Roop: Comment boxes in blogger accept partial html code. The code for creating hyperlinks is :

href="insert url here">insert text to be hyperlinked here

And precede the above line with the letter 'a' between '<' and '>' and close it with '/a' between '<' and '>.'(I cannot put the codes in the above line because it will then present it as a hyperlink :)

Kaj said...

Hey IQ - Could you pls post the article or email it? I don't have online access to the economist...
Cheers!

meraj said...

iqbal, thats because these countries have reached a saturation point in terms of affluence...after a while it becomes boring and everyday. hope and optimism is better than satisfaction!

blaiq said...

Quite true, Meraj.

Kajal, have just mailed both the articles to all of you.