How about a personalised billboard? The one which calls out your name and greets you very morning when you drive to work. Or remembers your birthday an wishes you when you come close to it. Mini USA is breaking new grounds with technology-meets-billboard-advertising.Imagine a similar feat. on M. G. Road as Mr. Mohit Sharma approaches the Dickenson Road junction saying "Santrowale Sharmaji suprabhat, nashta kiya aapne?"
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7 comments:
'Fahrenheit 451' by Ray Bradbury and recetly, 'Minority Report' by Speilberg demonstrates this.
actually, even 'minority report' is short story written way back in '57 by philip dick
Is it such a great thing to be greeted by a billboard?
Well, atleast it'll draw attention.
I agree with UberM on this. Beyond being interesting because it's technically possible and cheap enough for marketers to use, the whole idea does little else to me.
I think the idea of remembering people's names has been distorted quite a bit by these advertising tactics. When 'someone' remembers your name, it means something. When 'something' remembers your name it only means 'mass-produced customisation' with the emphasis on mass-produced - the very antithesis of what a person remembering someone's name stands for.
These tactics are interesting in the beginning but their novelty wears off soon enough when people realise that there's no automated substitute for real familiarity and human connection.
speaking of personalised billboards another desi version what was tried was letting billboards to individuals to put their message specially greetings and love messages.This was exclusive and would not carry any other message. If i remeber right somebody tried it in Bangalore some years ago. I dont know if it still exists. But this post reminded me of that.
this could be a new way of advertising ..it would feel really gr8..to b greeted that way
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