Andrew Leonard in his Salon.com column 'How the world works' says, "Somewhere, someone has written the definitive dissertation explaining why the German-produced '70s disco band Boney M is still popular in India. I just know this has to be true. But I can't find it. Damn you, Internet, how could you betray me so?"
Here's my theory, it's liberating. Whereas life in India is not. I'm not sure whether there is a connection but the reason so much gay music is fast might have something to do with the liberation it offers. Fast music is freeing and the people most likely to enjoy it are the ones shackled by circumstances.
All the more reason brand building has to be entertaining. Something agencies like Ogilvy in India seem to have realised somewhat faster than the others. I'm convinced there's something brand builders like us can learn from this, though I'm not sure what. But before that, enjoy.
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1 comment:
Lol ... seen this on [V] before. Lola Kutty is brilliant. Don't know about the Boney M funda but I guess we Indians still love 70's music and movies. Some of India's best known music and movies were out during that period.
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