Thursday, January 18, 2007

Thot bubbled #11

Do online companies need to worry about visual-based logos as much as their offline counterparts? I'm inclined to believe that a visual logo becomes most important when you're fighting for shelf space and eyeballs. Do online companies have to fight as hard for eyeballs? If you compare online and offline logos, online companies seem to have much simpler and more text-based logos. If you ask me, I think logos must have a visual built into them, because marketing is an exercise in integration. Hmm.

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