Why aren't more Indian companies doing this kind of co-branded marketing? Admittedly, it's not a long term strategy but in a market that's so much in love with brands, it's not a bad way to push a few more units. And in a market as competitive as the Indian one, every little bit helps.
3 comments:
I don't know if you would call this branding initiative by Nokia the same as the ferrari one. But I had noticed this piece of work recently released. Read my post
Very good example. And very good strategy from Nokia.
i feel it is happening in india to how abt the motorola phone designed by d&g the golden phone.
& is this not wat the tv serials & movies have ..they showcase so many brands together..wat say??
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