Thot bubbled #5

Bubbled over when I was reading a case study on Old Spice that I was provoked enough to go looking for after I read the stimulus provided by pooR. What follows is a nugget excerpted from an interview with Esi Eggleston Bracey who was with P&G in 2004: "When we first got the brand, we knew we had to go younger than 55. So young men. What we learned over the years was we can get teen and young adults by targeting what we call "the sweet spot." We know teens aspire a little older, and we know adults aspire a little younger. That tends to be the 20 something." Sweet.