I was thinking about all the brands that have used their website for more than just providing online information...Brands which artistically used the platform to enhance the essence of the brand and its experience.
www.cometoaxeland.com
www.sunsilkgangofgirls.com
www.innocentdrinks.co.uk
These websites are Interactive, Entertaining, Make you want to visit again and the best part: make you want to tell everybody about it!
If you havn't already...do check them out!
Would love to know of more such examples.
6 comments:
it hasnt got to do with any brand but by far its one of the best websites (am not denying my bias towards ol' man zimmy)...www.bobdylan.com. easy to navigate, always changing, brilliant search et al.
Check out Durex's www.durexdickorations.com, Whisper's www.beinggirl.co.in, Volvo's www.volvoforlife.com.
Also visit Eurobest Live Interactive section for lots more at www.eurobestlive.com/winners/
Cheers
Also http://www.toleratemornings.com/
Genuine, real-life, 100% insight of just getting started in the mornings.
I had a lovely time watching the viral film as well as just admiring the sheer ingenuity of the Proctor folks on the customised wake up calls. Great way to build a database.
Pooja, also check out the 'Blogging brands' sidepanel at the right. it consists of brands using blogs - short on razzmatazz but good on creating a dialogue.
really harsh? that is SO interesting
I hated that tolerate mornings ad.. it was so fake and OTT and as a totally non morning person, it didnt make me want to drink folger's coffee either. and i thought the viral was a forced terrible execution actually. hmm, doesnt make me want to sign up and get the hyper lady to wake me up!!
Which kinda shows that polaried responses are a great thing. It was noticed - and either liked or really really disliked. which makes those hyper ads way better than the non descript ones.
Hmm, maybe the OTTness was a bit much in this case. The same bit has also worked in favour of other new Indian launches from XBox, Happydent etc.
I tend to err on the side of being wildly exaggerated (which explains my lifestyle choices, i suppose). There is a beauty in the grandoise.
It was quite simply an advert, nothing serious. Quite refreshing for humble coffee. I keep thinking that the first real task is to make things interesting. So on that score, it was goodish.
There's metaphor, exaggeration, and maybe a faux documentary style of doing ads. Can't seem to think of any "formats" so to speak.
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