One cannot miss the autorickshaws in the major cities of India. They are all around you whether you step in from the train, the bus and even outside the airports. They have become a part of the city landscape. With so many (am trying to get the numbers) plying could they be made a part of the marketing mix? They actually are already. They carry ads in a display panel at the rear. Could we leverage this further ?
Can these auto's be used to retail impulse purchase categories like a chocolates / confectionery or even water bottles?
Brands need not wait for consumers to reach to them, instead they reach out to the consumers. This will also serve as an additional revenue stream for the auto rickshaw drivers / owners .
Any brand owners up for the experimentation. ?
Friday, February 9, 2007
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6 comments:
This is only tangentially related, but here's one brilliant way to use Taxis for guerrilla marketing:
http://www.pantherhouse.com/newshelton/get-the-boston-police-department-on-the-case/
If the auto drivers in Bangalore are anything to go by, we can expect to pay about 50% more for the products or double if its later than 9 pm :)
Which prompts me to wonder what Auto drivers in chennai will do! or make that, not do for an extra buck or twenty-two.
I saw radio mirchi giving away free meter-jackets with their branding on it....
The jackets are useful as they protect the meter from dust, rain and rust etc.
The rikshaw drivers don't charge for the nice gift and didn't seem to mind the possible milleage the brand may get out of this.
Ofcourse, as far i know, the meters in Delhi and Chennai rikshaws are redundant fitments/vestigial organs....so this may not work there.
But in Mumbai it works!
Infact, these jackets are a necessity during the rains - its a big help to rikshaw drivers to whom the proper functioning of the meter is an important concern.
oh gawd....more visual pollution!
scary idea:-)
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