Monday, February 12, 2007
Thot bubbled #36
Bono does seem to know a thing or two about branding. He has 'RED' as the name for the campaign to make AIDS history. And now he's got 'ONE' as the name for the campaign to make poverty history. So much nicer than some tired weak line thrown in as an after-thought urging people to make this or that history. The great thing about brand-naming social causes? Brand names are easier to remember, and market, than sentences.
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7 comments:
agree. especially when they are simple 3 letter evovative ones...
(blaiq can we get the word verification off our site...its so painful...pls)
@Manish : No word verification usually leads to copious amounts of comment spam. Anyway, have turned it off for the time being. Let's see how it goes.
a link to the fantastically written manifesto for RED
http://www.joinred.com/manifesto.asp
I wanted to call my prev. post thotbubbled #37. It seemed apt.
But then I thought I should ask first since Uber seems to have a proprietary hold on it. ;)
Uber, are you open to others thotbubbling too? :D
@Pooja: Yes, please do. Nobody owns anything :-)
For the sake of consistency let it be 'Thot bubbled', two words with the first letter of the first word in upper case.
:) Thanks and yes i shall follow the syntax. :)
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