No matter how many years of 9% growth rate we have achieved, we're still one of the most insensitive people in the world. While the Barenaked Ladies are organising eco-friendly concerts, our way of celebrating a win in a stupid cricket match (in Vishakapatnam against Sri Lanka) is to fling plastic water packets on to the ground. We fight over who should take how much of our pulluted rivers. And then, we celebrate like this. Herein lies the idiocy of India, and an opportunity to do a GREEN branding initiative. We love our cricket. And that's where we might be able to slip in a colour-coded message of eco-responsible cricket matches. (A la the RED campaign.)
Pardon the righteousness, but what on earth were the people throwing plastic water packets onto the ground thinking? Not much, I guess. After all, we're that finely developed developing country of people who believe there's always someone else from a lower caste who can be employed to clean up any mess we create. Who cares about the ground staff who have to pick up all the bloody trash after we leave? Not us. We're too busy intoxicating ourselves silly and popping-open bottles of champagne to celebrate some manipulated World Cup teaser campaign of a series victory.
And the only thing one of our most celebrated cricket writers, Dileep Premchandran, had to say in response to this pathetic behaviour was this weak pun of a sentence: The crowd throwing water sachets in unison at the denouement of this match summed the manner in which Sri Lanka were swept away by a tidal wave of Indian shot-making. That pretty much sums up how much we care about the environment. Oh fuck it! I'm just yammering away into a consumerist void of 9% indifference.
7 comments:
no doubt we all should care for our environment n dis plastic menance is a thing of great concern n ur voice is really appreciable but i m not able to convince myself with ur view on person cleaning the mess.
why r u so sour about somebody cleaning the mess. one person or the other has to do dat n such jobs r to b paid lowly b'cos of mismatch in demand n supply. it has nothing to do with upper or lower caste.
n yes things can b put in order only if it is erlier put in mess. a little bit of of ravelry at d occasion which hold the whole india in a sway is not so bad as u think.
we r indians n not some stiff upper lipped british.
huh?
:-) What fink?
Sorry Uber, I didn't understand Avinash's comment to your post. It's amusing though - esp the bit about one person or the other has to do it because of a supply situation - and then the logic of order and mess... must be cause 'we r indians, not some some stiff upper lipped british' as he puts it. Which made me go.. HUH?!
so Avinash - are you saying it's cool to throw water packets to celebrate? cause our economic situation ensures that someone will be paid a paltry little sum to clean up someone else's *debris of exuberance*? cause we're Indian, and not English? Please can you explain that to me again?
forget it, fink. some things are completely wasted on most people.
All i was trying to rant my way to was that we should try and forge a deal between corporate and BCCI to have 'Green' cricket matches. I think the colour goes very well with the game. A brand or three could be built here.
v Interesting proposition.. and I think sthg like that would work much better than ITC's water conservation campaign. If this could be done, it'd be a great fit.. so it wud get lots of attention, media coverage and any associated brands would get serious mileage outta it. perhaps we should try suggesting it to clients sometime...should defi work on the 'green' branding concept more - in fact it could be sthg that lots of agencies can work on together.. more power!
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