Read this interesting analogy in the NYT.
WI-FI service is quickly becoming the air-conditioning of the Internet age, enticing customers into restaurants and other public spaces in the same way that cold “advertising air” deliberately blasted out the open doors of air-conditioned theaters in the early 20th century to help sell tickets.
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2 comments:
I agree that it's got potential to become a major selling point. eg: We're just moving office and there's a coffee shop next door, I'm bugging them insanely much to get wifi. I think a lot of coffee shops do offer 'buy internet time' but not enough dammit! such scope thr- Esp with so many ppl having meetings in cafes and actually working from thr.. cud defi be a hot selling point for ppl like us.. its perfect for planners methinkx. my fave place to work - threesixtydegree coffee shop at Oberoi but 2 hours of access cost sthg insanely much, so i use it via my cell instead. I also think there's a trend whr busy professionals r increasingly switching to mobile wifi cards rather than just fixed broadband access... *hmm*
i guess, all planners need nice (and quiet) coffee shops with wi-fi connection :)
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