Thursday, April 5, 2007

Creative Director 2.0

This week I'm posting a commercial that's been much seen and much heard over the last few days, especially during the cricket matches. This is the Motorola ROKR Music Addiction commercial featuring Abhishek Bachchan.



This is the ballot box:

Last week's results: The Thumbs Up brigade for the Nike Cricket commercial squeezed ahead by a wafer thin margin of 2 votes when voting closed.

(If you would like to see a particular piece of creative featured in the column, do mail me and I'll be glad to include it in the coming weeks.)

8 comments:

blaiq said...

I have cast my vote early - and it's a thumbs down again.

I have found all the Abhishek Motorola commercials a bit juvenile - and this one, though better, is no exception.

Subramaniam Avinash said...

I love it, love it. I love it, love it. Oh yeah, I love it, love it. If you're into music, you'll love it, love it. It might be juvenile, but it's fun. We take ourselves too seriously. Seriously. And the last shot is just brilliant!

Kaj said...

ha ha ha .. At least it's got a sense of humour and isn't up his own self like everyone and their dog who is endorsing everything!

It's young fun, bet lots of music addicts will be tempted by this. I know, I live plugged into my ipod most days

Don't like those fridge ads he does tho. really don't get them, what's that line about the chachi's cheeks being red and he goes something something. It's so vague and POINTLESS!

meraj said...

my dislike for Abhishek makes me dislike this piece of communication too.

Iqbal, a young category like cellphones probably needs a juvenile look and feel....specially when its talking about one of the musical variety.

reader, 'riter, runner said...

it's great fun. especially the longer version. if this is juvenile, i sure don't want AB to grow up.

Subramaniam Avinash said...

Once again, again it's the beat, beat that stays, stays in your mind, mind and makes the rest of the commercial do the same, same.

Kaj said...

uhhhh, blaiq - any reason one must email you to feature a piece of creative work? not OK to post on your own? I'm losing track here, wonder why so many of us aren't writing anymore.. hmmm hmmmmm

blaiq said...

CD 2.0 is a weekly property I'm trying to create on Thotblurb where we can debate ads/creative. In my experience, readers react better to regular, well-defined columns/properties than arbitrary poll posts. And by asking people to suggest stuff to include in the series, all I am doing is streamlining it and drawing openly from various sources rather than closing my mind only to the ads I have been exposed to - and it might surprise you to know, some people have already suggested stuff.

Any one is free to post whatever they want at Thot blurb, as was the case always.