festivization: from the verb 'to festivize'. what this means is to customize the corporate logo in an attempt to reflect the current obsessions. usage: google does divali.
'festivization' of logos, anyone? we have so many festivals. we have so many opportunities. then why is it that this festivization of logos is not something we do in india? or do we? does anyone know of any similar examples of communication of this kind in india? next question, does this kind of thing harm or help the brand?
i think it helps the brand. i think it tells people that we care, a bit, to reach out to you by festivizing our logos.
i'm curious to see some similar examples in india. are there? or are we just too conservative to attempt this kind of thing. google's festivization has really helped them transcend the 'coldness' of a technology company, no? some bad examples of the same.
Thursday, November 1, 2007
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