The 'Surprises campaign' is a wonderful piece of work - the one with the 'magic box', the 'pineapple cake' and the 'man in the closet'. understated and hard hitting. stylish and accessible. strident and subtle. hutch to vodafone. few brands have handled the transition from an old established brand/name to a relaunched identity that retains, builds on and strengthens the great work done by the people on hutch, as vodafone has. we like. very much. the question for the time being is, what's not to like. answer in comments.
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