Was trying to summarise all my thoughts on all the things in 2006. Here's my list of swings, trends, run-of-the-mill observations, comments on agency life, life, world of brands, buyers, marketers, et al!
The list is heavily skewed to my way of thinking, pet obsessions/peeves, observations. No tall claims of trend forecasting here!(and in no particular order either).
Here are the 50 drifts for 2007...Some are happening, some may take a while longer and few are from the attic of my personal wish-list:-)
1. Foresight > Insight
2. Planner + Creative > Art Director + Copy Writer
3. Stories > Slides(power-point)
4. Brand Quirks > Brand Values
5. Many to Many Conversations > Dialogues > Monologue
6. Being Personal > Brand Personality
7. Design > Analysis
8. Brilliant Execution > Correct Strategy
9. Random > Permanence
10. Collaboration > Competition
11. Culture > Core Value
12. UAE(Unique Amiable Experience) > USP
13. Designers > Account Planners
14. Mobisodes > TVCs
15. I > We > I > We
16. Employees > Companies
17. Karan Johar > Prasoon Joshi > Santosh Desai
18. Outdoor > Indoor
19. Experience > Analysis
20. Consumer Psychology > New Technology
21. Pop-up stores > In-store branding
22. SRK > Aamir
23. Future Group > Bharti-Walmart
24. Time > Money
25. Attention > Time
26. Trust > Attention
27. Soft Power > Raw Power
28. Expertise > Experts
29. Pop(Everything) > Everything
30. Bollywood > Cricket
31. Krssh > Superman
32. Hanuman > Krssh
33. WPP(in India) > Omnicom(in India)
34. Air Deccan > Air India
35. Blogs > Flogs
36. RSS feeds > Newspapers > Breaking News
37. News TV > TV Soaps
38. Shaadi.com > Shaadi Points
39. Digital >> Analog
40. Tactics > Strategy
41. Relationship > Reason
42. Being Creative > Being Right
43. Surprise > Consistency
44. Vigour(Energy) > Rigour
In brand thinking
45. Simplexity > Simplicity > Complexity
46. KBC3 > KBC 2 > KBC 1(?)
47. Fashion > Features
48. Blink > Consideration
In brand choice/ selection
49. Beer > Cola
50. 2007 > 2006
I am sure there are umpteen areas I have over-looked...But am working on the next 50!
Happy New Year!
2 comments:
Interesting (and long) list. I agree with many, disagree with a few and think some of them might have been obvious. But above all, I really like the idea of drifts itself. Look forward to the next 50 drifts.
Absolutely interesting and as usual provide lots of food for thought!
Amazing that you cam up wiht 50 of those!
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