Thursday, January 11, 2007
Thot bubbled #1
I think the best advertising the iPhone will get is the buzz it's generating on the web. The case of the iPhone, when analysed, will demonstrate the effectiveness of webvertising on early adopters across product categories. Incidentally, is it just me or is the 'i' in us getting rather synonymous with Apple?
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5 comments:
John Grants (www.brandtarot.com/blog) have put some excellent links and comments in his post. iPhone might even turn out to be the greatest corporate tragedy ever.
Here's someone who doesn't seem think so :)
Cisco to sue Apple on iPhone name
I was referring to apple's attempt to own the 'i' in us/you.
What I like about the iPhone is that it's doing what good marketing principles say you must: kill your own product with a better product. Another thing I like about the iPhone is it's getting into convergence with the advantage of intrinsically being good at solving one of the big problems with convergence: difficulty to use. Apple has always designed products that are superuser-friendly. I believe the iPhone might be the convergence device that's easiest to use. My first reaction was Apple might fail with the iPhone. But on second thoughts, I don't think it will. I don't think Cisco's claim will hold up. To me, their claim sounds much like the claim squatters make on domain names.
If you were referring to the 'i' in us, I will be the one disagreeing :)
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