So Air India has got itself another facelift. And, I think, they've got it wrong, again. The Centaur is not a symbol they should have gone with. A centaur is a symbol of cold. A centaur is aggressive. A centaur is alien. They should have worked with the Maharajah. The 'Maharajah' stands for all the good things Air India is best known for: Warmth, hospitality and history. Once again, some agency has made a killing at the expense of the Indian tax payer. Once again, Air India has lost a chance to fly high. Why did they jettison the Maharajah? Any thoughts?
I suspect, post the merger of Indian and Air India, they will drop the Centaur and go with the bold Chakra. they may even decide to call the new entity, Indian. Hmm.
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3 comments:
as if they know. as if they care. when govts. start flying planes and making ads, what do you expect to see...
common minimum programme and vote bank advertising. LOL
They did approve some very good advertising done by Nexus-Equity, I think, some years back. And in the 50s and 60s, Air India was one of the more admired airlines in the world.
I think Indian is going to have to do some major revamping to deal with the new players.
They are a govt/ slower player but I'd expect to see some noticeable shifts in their communication later this year, once they manage to form a clearer picture. Pity they're ridding themselves of the Maharaja though. Guess it's thier way of getting with it
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