CUSTOMERS bought $9.6 billion worth of apparel online in the United States last year, according to Forrester Research, the Internet consulting firm. But not one of those customers tried anything on first.That is one reason that online purchases represent a paltry 5 percent of overall apparel sales. Customers return 30 percent of the clothes they buy online, industry executives say.
So why not have a Web site where users can provide their basic body dimensions and style preferences, then see all the available clothing that would fit well and suit their taste? (It is an idea so obvious that one wonders why it isn’t an established part of online shopping already: merchandise returns would drop, customers might well be happier and the Web site would earn a commission for every sale.)
That is the approach of a new Internet company, myShape.com, which has recorded the measurements of about 20,000 women in a five-month trial period that ended Sunday. The women shopped from personalized clothing collections matched to their style and fit preferences and body dimensions.
2 comments:
Yes it is an obvious idea but its not easy to accomplish a truely credible guideline.
Myshape is a dream site. Thank you so much for it.
It's classification of body types and guidelines as to what will suit each type is the kind of info you'd otherwise have to spend 1000's on from a stylist!
More than measurements, fitting is all about body shapes.
Which is why, we can't just buy any 'S' shirt. We have got to try it on.
However if it tells me that it will fit my type of body shape well, then i may go for it without trying.
This is SUPER!!!
I agree with Poo! I rarely try anything on when buying clothes but I still want to. If ever clothes will sell well online, they will be clothes of the casual kind. Why? Because buying online, i think, is a casual experience. And what is the difference between a casual experience and a non-casual one? Anything that is easy to do is casual.
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