Showing posts with label Atlantic Monthly Press. Show all posts
Showing posts with label Atlantic Monthly Press. Show all posts

Friday, January 12, 2007

A McClassic please! (with excerpts from NYT)

Before we had radio, telephones, television, the Internet and iPods, we had books. Long books. Complicated books. Books that got read, their length and complexity notwithstanding, because before talk shows and chat rooms, what else was there to do?

Back then, people like Adam Smith wrote long, long, long volumes like “The Wealth of Nations,” which revolutionized economic thought and theory when it was published in 1776. Smith’s treatise, as transformational in its own way as the American Revolution, established the intellectual foundation of capitalism, free markets and individual choice, which are taken as givens in American life the same way that life, liberty and the pursuit of happiness are.
Today, however, almost no one other than the obsessed (or the assigned) is likely to read Smith’s book, which runs more than 900 pages; the author’s convoluted prose makes it seem even longer than that.

So, Atlantic Monthly Press has the business writer P. J. O’Rourke channeling Adam Smith in a work titled “On ‘The Wealth of Nations.’ ” Think of it as a hardcover blog, in which O’Rourke cites Smith’s essential points, and riffs while preaching Smithian doctrine.

This opus is part of a series its publisher calls Books That Changed the World, a description to which we should append, as O’Rourke says, the further title “Works Which Let’s Admit You’ll Never Read the Whole Of.” Due soon are two other oft-cited but rarely-read-in-full classics: The Koran and Darwin’s “Origin of Species.”

Its a very clever, very market-driven thought: getting to know the classics without having to read them....and you can trust experts like us to tag them as 'McClassics'.