Have been observing life insurance advertising in India. Its interesting to see how each brand has manged to present the same product in a unique way.....
ICICI Pru: suraksha zindagi ke har kadam par - Protection
Bajaj Allianz: jaisi zaroorat vaisa insurance - Customisation
Max Newyork: Your partner for life - Partnership
Om Kotak Mahindra: jeene ki azadi - Freedom
TATA AIG: A new look at life - New perspective
Aviva: kal par control - Control
SBI life: Zindagi hai jeene ke liye (life is for living) - Live
Met Life: Have you met life today?- Playing on the brand name
HDFC Life: sar utha ke jiyo - Self reliance
Reliance: 7 assan sawaal - Simplicity
Birla Sunlife: Your dreams our commitment - Fulfilling dreams
and it goes on...check out these two new entrants:-
Bharati AXA: Mera farz - Responsibility (on air these days...quite nice)
Shriram Life: Your partner for prosperity - Prosperity
Probably this simply means that the benefits of getting yourself insured are endless! :)
